Why We Do It
The market for culture and consumer products in Japan has remained stable at 12 trillion yen in the past decade. However, multiple problems prevent the market to thrive.
Emphasis on the dissemination system
The authors tend to pursue trending contents and topics for a quicker return. However, the market lacks a motivative mechanism to encourage the long-term creation required for the top-level titles.
Uncontrollability in the dissemination of high-quality content
Most of the authors use personal social network as the tunnels to promote themselves and their works which are inefficient comparing to more professional platforms.
Over-sponetiaty of supporter behavior
The authors don’t have adequate means to monitor and manage their fan community. The method of detecting trend and adjusting to what the market really wants is still deficient.